About us

Hydrovertic is a Danish startup from 2020,

with a mission of a more sustainable horticulture industry.

Behind Hydrovertic are two engineers; Jacob and Iris. The two entrepreneurs met when they were both studying.

Jacob had a burning desire to find a solution to all the plastic that is used for greenery and Iris, who previously had a company, struggled to find a solution to the large release of fertilizer into nature.

Together they found a common solution: to make hydroponics accessible and profitable for horticulture of all sizes.


We envision a healthy world ocean.

Our mission is a more sustainable food production, for the producer and the enviorment, by makeing it easy to implement vertical farming into existing logistics.

We belive that technology should adapt to the community, instead of making the community adapt to technology.